Most packaged food manufacturers and distributors like yourself find that wholesale customers expect to receive and pay their bills online. And they want to pay in a way that’s most convenient to them; credit cards, debit cards, single-use cards, or bank accounts. What’s most interesting is that customers appreciate an excellent online experience. Some call it consumerization; I call it common sense.
One of our clients, a major beverage manufacturer/distributor, moved from an old, home-built online bill and payment solution to Sorriso Smart Pay and received kudos like this from clients:
“Thank you for finally creating a system that makes it easy for me to see what I spend, what I need to pay and when its due, I love it.”
Customer adoption multiplied, and the solution paid for itself in months, allowing this packaged foods company to:
reassign several people in their call center,
eliminate the need for their drivers to collect payments,
accept credit card payments at no cost to them, and
dramatically reduce delinquencies.
The lesson? Clarity and simplicity win. Customers go online when billing information is at their fingertips, and the payment process is simple. And you both win.
Sorriso can put your accounts receivable online in just a few weeks, regardless of what financial system you use for billing your clients. We’ll deliver a Fortune 100 proven, modern, mobile-ready user experience that customers will thank you for. You can use your existing payment provider or ours.
Whether you supply specialty foods locally or manufacture and deliver internationally, there’s a Sorriso Smart Pay solution that meets your needs.
A few weeks ago I introduced Sorriso Smart Pay and the success that one of our clients has achieved. Today I’d like to speak a little about credit card payments.
As a packaged food manufacturer or distributor you need to keep your prices in line with the expectations of retail outlets. And retail outlets want to pay in a way that’s most convenient to them, credit cards, debit cards, single-use cards, or bank accounts. The cost of credit card processing presents you with a dilemma, do you offer credit cards and increase prices so you can cover the expenses, and then offer a discount for bank payments, or do you just eat it? Will your prices be non-competitive? What about your margins?
Credit card expenses can be high. When a customer uses a credit card, you pay two sets of fees, a non-negotiable base fee that pays the card issuer and the card network, and then fees to the payment provider that gives you access to the network. Base fees average anywhere from 1.5% to 3.5% depending on the card used and your business type; you have no control over them. Payment providers charge a much smaller fee, often based on total expected volume. Accept cards and that mom and pop retailer will use their travel card to pay their $10,000 bill; and at 3.5% that would be $350!
With Sorriso Smart Pay, customers can use credit cards at no charge to you. As long as you also offer payment by debit card or bank ACH, 48 states allow you to recover your credit card fees through direct charges to the customer, up to 4% of the customer payment (2% for customers in Colorado).
When your customer’s billing or delivery address is in one of the 48 states (Connecticut and Massachusetts excepted), Sorriso Smart Pay will calculate, display, and charge the legally compliant surcharge. You keep your price competitive; your customer sees the fee before paying, they can switch to a different payment method if it’s too much.
We've been helping some of the world's leading companies provide their customers with simple,
convenient digital self-service experiences since 2001. From interactive online billing to payment portals,
to multichannel customer communications, to personalized videos, we've mastered digital self-service software
for the smallest individual accounts to the largest business accounts.