e-Bill Customer Portals Increase Engagement with Personalized Video

Acton, Massachusetts: Sorriso Technologies, provider of bill centered digital customer care solutions, announces Persona Video™, a software package that delivers personalized, interactive customer service videos. Persona Video identifies customers with billing and service exceptions, and provides them with a personalized video explaining the exception and offering advice. Persona Video engages customers in an immediate and preemptive response to potential issues, turning what could be a frustrating phone call into a rich media experience.

Founder and CEO, John A. Kowalonek commented, “We’re very excited about Persona Video. It’s a simple solution that’s better than having a customer service rep walk you through your account. It anticipates a customer’s question and speaks to their concerns before they even notice there’s an issue. And what’s best, Persona Video can be added to a biller’s existing portal with minimal effort.”

Sorriso premiered a live demonstration of Persona Video at Mobile World Congress just a few weeks ago. Eric Ryan, VP of Product Innovation, reflected on the demo’s success at the show, “Our Persona Video demonstration is what really drew people to our stand this year. Billers walk a fine line between automating customer service to reduce OPEX and delighting customers with an engaging experience. The attendees we spoke with saw how Persona Video meets both targets.”

Persona Video will be available as a cloud or on premise offering. It can be purchased as a stand-alone solution, as part of a Persona customer portal, or as an add-on to a company’s existing customer portal. It will be available as a general release in summer 2015.

About Sorriso Technologies: In 2014, Inc. Magazine ranked Sorriso Technologies as one of the fastest growing privately held software companies in the United States. Sorriso is the leading provider of software for digital bill presentation, bill payment, self-service, and bill-centered marketing. Sorriso’s Persona Solution Suite™ targets both small and large billers with cloud based and customer premise based delivery options.

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